Digital marketing: What is it?
It is commonly referred to as online marketing, a type of marketing carried out via digital platforms to advertise goods and services and reach consumers.
List of 10 incredible benefits of digital marketing.
A business’s marketing has always been a crucial component. Whether it is a small or large company, it is given more priority. Digital marketing is a key component of it. The development of the internet and technology has made it simple for businesses to find customers online as more and more people are using the internet. But what advantages can it offer to companies? We have outlined 10 benefits of it to address this.
1. Measurable results
As we know, we do not have an accurate method to measure the outcomes of traditional marketing. But unlike it, outcomes of online marketing can be measured. There are various analytic tools available through which you get to know which ads and channels are performing well and which are not.
Such tools also provide information regarding different important parameters such as the number of visits, session duration, conversion, pages per session, bounce rate as well as some other information.
2. Cost-effective
One has to invest a significant amount of money in traditional marketing. But it is not affordable for every business. Digital marketing is not particularly expensive and gives smaller companies a chance to compete with larger ones, it is cost-effective for small and medium-sized enterprises that have limited resources. Even tiny businesses can employ highly targeted techniques to expand their business.
3. Increases brand awareness
As per Statista, around 5 billion people use the internet worldwide and on average, a person spends 170 minutes using the internet per day. Given the size of the internet population, digital marketing enables you to reach a wider audience more effectively and rapidly. You can use different channels such as Pay Per Click (PPC) Ads, SMM, Email marketing, etc. as per your requirements.
4. Easy Targeting
You must reach the right audience on the right digital platform for your product and services. Most Instagram users fall under the age group of 25-34 years as per Statista and most of the audiences on Pinterest are females.
Digital marketing helps you to target the right audience easily and effectively through demographic details in the case of social media advertisements, through relevant keywords in Search Engine Optimization (SEO) process, and through effective keywords in Pay Per Click (PPC) ads.
5. Increases Engagement with customers.
As we all know communication with customers plays a vital role in business. Engaging with your customer increases the emotional connection of customers with your brand which will help you to retain your customer and this, in turn, will result in brand loyalty.
Online marketing makes it easy for you to engage with your customers through comments, likes, and shares on social media channels or by clicking on a paid ad on your website.
6. Different Types of Content
One of the benefits of digital marketing is that you can use a variety of content types to promote your products or services. You can use text content for blog posts, website articles, and white papers. Image content can be used for Infographics, checklists, and case studies.
You can use video content for educational purposes, products and testimonials. So, there are many options available and you can use them as per the requirement.
7. Re-marketing to customers
Re-marketing sometimes referred to as retargeting, is a method where you can show advertisements to people who have already visited your website or shown interest in your product to persuade them to convert into buyers.
Digital marketing makes it easy for marketers to remarket their products and services and it helps the customer remember your business. You can remarket your brand and products through email marketing, SMS marketing, targeted ads, and even Whatsapp marketing.
8. Better conversion rates
In traditional marketing, you do not have information such as how many people have viewed your ads and what actions they have taken. Unlike it, you can track conversion rates in digital marketing. You can get to know how many people have viewed your ads and whether they have taken action or not.
It provides you with the insights such as which ad is performing well and at what point the conversion rate is increasing. And this data further will help in optimizing your ads which in turn will improve conversion rates.
9. Global Reach
As per the data provided by Statista, global active social media users in 2022 were 4.7 billion, the share of global web traffic via mobile is more than 50%, and the search market share of Google worldwide is 85.86%.
So, by keeping the data in mind just imagine how easily even a small business can expand its global reach and can find more profitable avenues. Small businesses don’t get such opportunities with traditional marketing as it is both difficult and expensive to reach a global audience with the traditional method.
10. Increase in brand credibility
It has now become crucial for businesses to increase their brand credibility so that they can prove to their customers that the business is dependable and provides quality service.
Showing social proof such as publishing customers’ reviews and publishing educational quality content through which a company can resolve the doubts of the customers are very effective methods to increase brand credibility online.
Conclusion: –
Digital marketing offers a wide range of benefits from an increase in conversion rates and brand credibility, easy targeting and remarketing to cost-effective and whatnot. Better ROI and the generation of high-quality leads are additional benefits. It has made it possible for small brands to compete globally and increase their brand reach.
Those businesses that are present and active online, remain ahead of their competitors. In this day and age of technology, depending only on traditional marketing will limit the growth of a business. So by now, you would have known how crucial online marketing is for a business.
